Importance of Analytics – Tracking for Digital Marketing Success Digital marketing has transformed the business landscape by providing businesses with access to a huge market rife with opportunity. However cracking that market is not as easy as it sounds, due to...
How to Start Building Your Digital Marketing Footprint A digital marketing footprint consists of the various traces that a business leaves online – be it on social media, search engines, or websites. People often underestimate how important it is, but it can leave a...
Understanding the Importance of Technical SEO Many people only have a surface understanding of Search Engine Optimization (SEO) and assume that it is all about keywords and backlinks. But as much as keywords and backlinks are important – there are other aspects of SEO...
SEO Best Practices When Launching a New Site Before you launch a new website, you should definitely start thinking about its SEO. It would be a mistake to wait until after the site is launched, and will just end up creating more work for you in the long run. To make...
Optimizing Your Facebook Business Profile Are you trying to market your business on Facebook but find that the results are lackluster at best? While there could be many reasons for that, one of the most common is that you your Facebook business profile may not be...
Local SEO Tactics for Small Business Local SEO Tactics For small businesses that operate on a regional (as opposed to national or international) stage, local SEO is key. By improving your businesses’ local SEO you can ensure that it ranks better on the search engine...
