Now that the majority of online users (over 58%) browse the web from mobile devices, it is more important than ever to make sure your website is mobile-friendly. Not only that but search engines prioritize mobile-optimized websites too, and it is one of the most important ranking factors nowadays.
To put it simply if your website isn’t already mobile-friendly you need to fix it – fast. And to do that there are five steps that you should take:
- Audit Your Website’s Mobile-Friendliness
Before you start to optimize your website for mobile devices, you should first audit it to identify serious issues and see exactly where you stand. While you could manually audit your website, it may be easier to use Google’s Mobile-Friendly Test.
By the end of this step, you should know just how mobile-friendly your website is, and whether or not there are any key issues that need to be fixed.
- Choose the Type of Mobile-Friendly Solution
Mobile-friendly solutions come in several different types. The most common are:
- Responsive Web Designs that adapt the layout of your website to different display sizes.
- Dynamic serving that identifies the device and shows a custom page created specifically for it.
- Mobile websites are an entirely separate version of the website hosted on a mobile-specific URL.
Most websites nowadays prefer responsive web design, and it is what Google recommends too. That being said each option has its pros and cons – so you should do your research.
- Follow Mobile SEO Best Practices
- Improve Your Site Speed by checking it with tools such as Google’s Page Speed Insights and then optimizing it.
- Use HTML5 to code the website and avoid code that isn’t mobile-friendly (such as Flash).
- Add Explicit Navigation Buttons that are easy to see and click on smaller screens.
- Make The Text Size Readable so that mobile users don’t need to ‘zoom in’.
- Avoid Bulky Images and be sure to scale them down and use web-friendly image formats.
All that is just the tip of the iceberg, but it should be enough to get your website off to a good start.
- Avoid Common Mobile Optimization Mistakes
While you’re making your website mobile-friendly, you should also avoid some of the more common mobile optimization mistakes:
- Set up redirects properly and watch out for mobile-only 404s.
- Don’t forget to add mobile URLs to the sitemap.
- Don’t use frames that will make your website harder to crawl.
- Don’t ‘lazy load’ primary content.
- Check that desktop and mobile versions of the website are consistent.
- Improve Your Website Rank in Mobile Search Results
Optimizing your website for mobile devices is one thing – but if you want to get visitors to your website you need to improve its rank in mobile search results. That can be accomplished by:
- Mobile-targeted keyword research that prioritizes mobile trends.
- org structured data that stands out more on mobile devices.
- Short titles and meta descriptions that are mobile-friendly.
- No pop-ups that hinder the user experience.
Following these five steps is really pretty easy, and will definitely make your website far more mobile-friendly than it used to be. However, you shouldn’t rest on your laurels once it’s done, and should always be looking for ways to improve the mobile experience of your website – especially if you make any changes to its main content or web design.
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