How to Fully Optimize Your Local Directory Submissions
In recent years businesses have started to realize that ranking high on local search results can make a world of difference. And while local search algorithms are complicated – there is one factor that you can’t afford to ignore: Local Directory Submissions.
As long as you optimize your submissions, they will increase your visibility on both search engines as well as business directory sites. Optimizing Local Directory Submissions really isn’t that hard, but there are a few steps you should take:
- Claim Your Business Listing
Normally you’ll want to claim your business listing on Google, Facebook, and other popular business sites. There are many local business directories out there, and you should choose which ones to focus on based on your industry.
- Make Sure Your NAP Information is Consistent
When submitting your business to local directories, you must always double-check and ensure the name, address and phone number (NAP) is consistent. It is one of the most important ranking factors for local search.
In particular, the address you use should be consistent in terms of its format and abbreviations.
- Create a Relevant Description
The description in your directory submission can help both searchers and search engines understand what your business is all about and the products or services they offer. Try to focus on making it relevant, and while adding some keywords are fine you must not stuff it with them.
- Add Relevant Photos
Photos can help to spice up your submissions and make them more attractive. As a rule, you should upload photos that are relevant to your business and show potential customers what it has to offer.
Some of the types of photos that you may want to add include photos of the premises, products, or services.
- Include Hours of Operation and Keep Them Up to Date
Adding the hours of operation to your submissions is a no-brainer as it will let people know whether your business is open or closed. However, the mistake that many businesses make is they never update their hours of operation after they’ve added it – even if it’s actually changed due to the season or a holiday.
No matter what you must ensure that your hours of operation are accurate so that people can rely on them.
- Link to Your Business Website and Social Media
Generally, business directories will let you link to your website – which is key if you want it to rank better on local search. However aside from that many directories will also let you add social media links, which you should take advantage of as well to give visitors the option of heading there directly.
- Encourage Reviews
Many business directories allow customers to review businesses that they’ve visited. If yours do, you should definitely encourage your customers to leave reviews as it will build up trust and credibility as well as affect your ranking on local search results.
There are many ways that you can encourage reviews, such as putting up placards, verbally mentioning it to customers, collecting email addresses, or using social media.
All said and done it really isn’t that complicated to optimize your local directory submissions. For the most part, you just need to carefully include all the relevant details in a consistent manner, keep the information updated, and collect reviews.
If you can do all that, you should start to see an improvement in your ranking on local search results and you’ll also get some traffic from the online directories that you’re listed in. More importantly, as time goes by you’ll probably get more customers walking through the doors of your business as well.
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