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How to Start Building Your Digital Marketing Footprint

A digital marketing footprint consists of the various traces that a business leaves online – be it on social media, search engines, or websites. People often underestimate how important it is, but it can leave a lasting impression considering many consumers nowadays look up and research brands online.

That is why it is crucial that you take control of your digital marketing footprint, plan it out, and build it up bit by bit. Doing so will ensure that you leave a positive impression on anyone who looks up your brand – which in turn will improve your business by leaps and bounds.

But how exactly can build up your digital marketing footprint? Here’s what you need to do to get started:


Outline What You Want People to Know about Your Business

Ideally, your digital marketing footprint should project the image that you want people to have of your business. To accomplish that the first step is to outline what that will be.

Think about your business and its goals, vision, and what makes it unique. All that should be an indelible part of the footprint you leave.


Plan Out Your Content Strategy

The key to building a strong digital marketing footprint is to have a cohesive plan for the content you put out. If you do, it will make it consistent, targeted, and more effective.

Plan Out Your Content Strategy

It may help to start with the AIDA (Attention, Interest, Desire, Awareness) funnel that outlines the main stages in a consumer’s journey. Based on that funnel you can map out the placement of your content.


Choose Your Content Channels Carefully

Contrary to popular belief, more is not merrier when it comes to content channels. Instead, you should carefully choose the content channels that you want to use based on your target audience and the type of content you’re creating.

Choose Your Content Channels Carefully

As a rule, you should try not to bite off more than you can chew, and start by focusing on a few specific channels.


Conduct a Digital Marketing Footprint Audit – Regularly

From time to time you should audit your digital marketing footprint to take stock of where it stands. Carrying out searches for your brand can help you to look up what’s being said about it, or you could also use social media listening tools and check on links pointing to your website.

Conduct a Digital Marketing Footprint Audit – Regularly

Audits will let you determine whether or not your strategy has been successful, and provide you with the opportunity to identify and correct any issues that may crop up.


Set Goals and Track Your Progress

Depending on your business and what you want to achieve, you should set goals for your digital marketing footprint. The goals you set could be in terms of social media followers, website visitors, publications on popular websites, and so on.

Set Goals and Track Your Progress

Setting up goals will give you a yardstick that you can use to gauge how successful your efforts to build a digital marketing footprint have been. Based on the results you can then look at ways to improve your efforts.

Following these steps should put you on the right track and help you to start to take control and build up the type of digital footprint that you want to have. The key is to be proactive, and continue to slowly but surely put out more content across various distribution channels that project the right image of your brand.

Keep in mind that Rome wasn’t built in a day, and building up a strong digital marketing footprint will take time too. As much as it may take time, it will definitely be worth it in the long run.


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