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Local SEO Tactics for Small Business

Local SEO Tactics

For small businesses that operate on a regional (as opposed to national or international) stage, local SEO is key. By improving your businesses’ local SEO you can ensure that it ranks better on the search engine results for your location so that you reach local customers.
But for that to happen you need to know the right local SEO tactics to use.
local SEO tactics to use
List Your Small Business

List Your Small Business

One of the best ways to improve your local SEO is to list your small business by creating a Google My Business account. Other search engines have similar platforms, such as Bing Places for Business – and you can also list your business on Facebook, Yelp, Yellowbook, and other platforms.
When you list your business on these platforms, you will be able to verify it and provide information about it. Try to be as detailed as possible seeing as the information will be vital to your local SEO – and make sure that the information is up to date at all times.

Encourage User Reviews

User reviews can help to improve your presence on Google My Business and other listing platforms. That in turn can also boost your businesses’ visibility in local search results.

There are many ways to encourage users to review your business, but the best is to simply ask them. For example, you could send them an email after a service has been rendered or a product has been purchased.

Although it won’t directly improve your local SEO, it is also a good idea to respond to reviews professionally by thanking the reviewers and addressing any issues they may have.

●	Encourage User Reviews
●	Target Local Keywords

Target Local Keywords

Frankly speaking, this should go without saying, but if you want to improve your local SEO you need to target local keywords. That can be done in several ways:

  • Use keywords that mention the location directly, such as ‘pet store in New York’.
  • Filter keywords by location to find out keywords that are popular in the location that you want to target.
  • Use keywords that mention region-specific landmarks such as Central Park.
    In most cases, you should find a combination of these types of keywords and start to use them in your content.

 

Add Location Info to Your Website

User reviews can help to improve your presence on Google My Business and other listing platforms. That in turn can also boost your businesses’ visibility in local search results.

There are many ways to encourage users to review your business, but the best is to simply ask them. For example, you could send them an email after a service has been rendered or a product has been purchased.

Additionally, you may want to include the business address and contact information in a footer so that it is present throughout the website.

●	Add Location Info to Your Website
Make Content Relevant to Locals

Make Content Relevant to Locals

If you want to really start to rank well on local search, you should make sure that the content you create is relevant and useful to locals. However, it needs to relate to your business too.

For example, if you’re running a pet store in New York, you could write articles such as ‘5 Best Places to Walk Pets in New York’, or ‘5 Best Pet Grooming Services in New York’. Some of those articles could be used as guest posts, which would provide valuable backlinks and improve your local SEO further.

Conclusion

Although these steps can help you to improve your local SEO, you still need to be proactive about it. Always remember that you’ll never really ‘finish’ optimizing for search engines, and there’ll always be lots of improvements that you can make to your local SEO.

If you want to rank in the top results for local search, you need to take the initiative to keep on improving your local SEO.

seo

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