SEO Best Practices When Launching a New Site
Before you launch a new website, you should definitely start thinking about its SEO. It would be a mistake to wait until after the site is launched, and will just end up creating more work for you in the long run.
To make sure that your website gets off on the right foot, there are several key SEO best practices that you should follow:
Choose a Good Domain Name:
Choose a good Domain Name that is relevant, concise, and memorable. It would be good if you can incorporate your main keyword in some way, but you shouldn’t force it.
Perform Thorough Keyword Research:
Perform thorough keyword research and create a list of keywords that you want to target. It should include both short and long-tail keywords that you select based on their relevance as well as popularity and competition.
Outline the Website’s Architecture:
Outline the website’s architecture and structure its main pages so that they are properly linked. Doing this will help avoid problems with website crawl ability, user experience, and URL structures.
Check the Navigation is Intuitive:
Check that the navigation is intuitive and provides a good user experience. Ideally, you should try to make it as easy as possible for visitors to find exactly what they need on your website.
Define the URL Structure:
Define the URL structure based on the site architecture that you outlined. It should be SEO-friendly and use categories and subcategories so that your keywords become part of the URL.
Make Sure Your Website Can be Crawled and Indexed:
Make sure your website can be crawled and indexed by search engines. Adding a robots.txt file will let search engine bots know which pages to crawl and index, and you can use the Google Search Console to check that everything is okay.
Use a Mobile-Friendly Responsive Design:
Use a mobile-friendly responsive design that offers a good mobile user experience. Not only will a large proportion of your visitors consist of mobile users, but search engines tend to reward websites that are mobile-friendly.
Prioritize Site Speed:
Prioritize site speed and ensure that your website loads quickly. The time it takes for websites to load is an important ranking factor for Google as well as other search engines.
Create Content in Advance:
Create content in advance so that your website has lots of content when it launches. If possible try to create enough content so you’re able to regularly release new content after your website goes live.
Optimize the Metadata:
Optimize the metadata on every page of your website. In particular, you should focus on the title, Meta description, and alternative text tags for images.
Generate and Submit a Sitemap:
Generate and submit a sitemap to Google and other search engines. It will make it easier for search engine bots to crawl your website and may even help it to get indexed faster and rank more quickly.
Set up Web Analytics:
Set up web analytics that will let you track your website’s SEO performance and optimize it. One of the most popular options is to use Google Analytics and link it to Google Search Console.
Create a SEO Plan:
Create a SEO plan that maps out everything else that needs to be done after your website is launched. That includes building backlinks, creating unique content, and so on.
If you follow these SEO best practices, your website should get off to a good start more quickly after it is launched. Not only will it probably be indexed more quickly, but it will have a solid foundation that you can take advantage of to improve its ranking on search engines.
Keep in mind however that SEO is not ‘over’ when you launch your website. If you want your website to rank well on search engines, you need to continually improve its SEO bit by bit and stay on top of any recent developments that may affect its ranking.
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