Marketing Resources

Things to Consider When Building an eCommerce Website So, you want to create an eCommerce website... With the help of modern technology, it's now as easy as 1-2-3 to set up a website for your business. There are different ways to create and modify a site to suit your...

Using Influencers in Your Marketing Campaign - Products vs Payments As you’re probably aware there are two main options for using influencers in a marketing campaign: Products, or payments. The difference is simple – either you reimburse the influencer purely with...

How to Fully Optimize Your Local Directory Submissions In recent years businesses have started to realize that ranking high on local search results can make a world of difference. And while local search algorithms are complicated – there is one factor that you can’t...

5-steps-to-ensure-your-website-is-mobile-friendlyNow that the majority of online users (over 58%) browse the web from mobile devices, it is more important than ever to make sure your website is mobile-friendly. Not only that but search engines prioritize...

Building a LinkedIn Profile: Tips to Make it BetterRemarketing is a strategy that allows your business to reach out to people who have previously interacted with your website. By targeting them specifically using ads you can increase exposure, re-ignite their interest...

Building a LinkedIn Profile: Tips to Make it BetterWith over 700 million users, LinkedIn is by far the largest business-oriented social platform for professionals. Businesses use it for recruitment, marketing, and to build up their network of connections. Because of...

Importance of Analytics - Tracking for Digital Marketing SuccessDigital marketing has transformed the business landscape by providing businesses with access to a huge market rife with opportunity. However cracking that market is not as easy as it sounds, due to how...

How to Start Building Your Digital Marketing FootprintA digital marketing footprint consists of the various traces that a business leaves online – be it on social media, search engines, or websites. People often underestimate how important it is, but it can leave a...

Understanding the Importance of Technical SEO Many people only have a surface understanding of Search Engine Optimization (SEO) and assume that it is all about keywords and backlinks. But as much as keywords and backlinks are important – there are other aspects of SEO...

SEO Best Practices When Launching a New SiteBefore you launch a new website, you should definitely start thinking about its SEO. It would be a mistake to wait until after the site is launched, and will just end up creating more work for you in the long run. To make...